![]() “Who honestly can’t believe it’s not butter?” One of the biggest reasons people give for not being more engaged on social media is that they feel like they can’t find interesting social media discussion topics. So! What’s the state of your social media? In other words: spending time on social media is totally worth it. Plus, 71% of consumers say that a company’s social media posts influence their buying decisions. After all, going viral has little to do with your earnings and a lot to do with your message. It gives everyone a chance to get noticed on a global scale and to compete with the “big guys” for thought leadership. ![]() The reason why social media is so popular for small business owners is simple: Social media levels the playing field. Small business owners most rely on social media to grow their business – more than email marketing, display ads, and direct mail, and PR combined. Grab our free 7-day email course Social by Seven for a solid, straightforward, easy-to-implement social media strategy that will grow your business.īut social media can feel like a distraction from “real work.” The truth is that social media has never been more important to businesses – especially small businesses.Īccording to a survey from Spendesk, 93% of successful businesses are committed to content marketing and social media. ![]() Social media is an easy and powerful way to connect with your customers, increase traffic to your website, reach new audiences and fans, generate leads, manage customer service, and – perhaps most importantly – up your thought leadership game. Even pretty important things – like which social media topics to talk about. With everything you’ve got going on, it’s super easy for things to slip through the cracks. You’ve got inventory to manage, networking events to rock, and work to be done – 24/7/365. Okay, solopreneurs and small business owners – we know you’re busy.
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